Previously Stanley Black Designs
Web Design · Development · SEO / AEO / GEO

Web Designer,
Web Developer
& SEO Specialist

Stanley Smith Studios

Hey 👋 I'm a Digital Alchemist who loves building websites and growing revenue for great people and business owners all around the globe. With 7+ years of experience, I've helped 50+ clients achieve their business goals.

Stanley Smith — web designer, developer and SEO specialist in Cape Town
Cape Town, South Africa Web Design · Dev · SEO / AEO / GEO

Built for visibility,
speed & conversion.

A selection of recent client work spanning web design, development, SEO strategy, and AI search optimisation.

Flychain AI Visibility project screenshot

Case Study — 01

AI Visibility
& Lead Flow

I engineered a high-intent, AI-first SEO strategy for a healthcare financial SaaS platform to break a cycle of stagnation. By eliminating technical debt and optimizing for LLMs like Gemini and ChatGPT, I captured 64+ AI Overview placements, outranked industry giants, and scaled monthly traffic value from $207 to $8,100.

Tools Webflow, GA4, GTM, SEMrush
Result +283% Traffic, +3,813% TCV
Browse Case Study
Society of Cyclist project screenshot

Case Study — 02

Society of
Cyclist

I architected an ultra-fast, frictionless Webflow e-commerce platform for a premium Dubai-based cycling brand. By integrating native digital wallets and engineering a zero-barrier checkout architecture, I slashed checkout latency by 60% while maintaining an elite, minimalist UX.

Tools Figma, Webflow, SEMrush
Result 18.8% CTR, Top 8 AP
Browse Case Study
Midnight Sage Apothecary project screenshot

Case Study — 03

Midnight Sage
Apothecary

I developed a premium e-commerce storefront and visual direction for a wellness brand. By pairing custom development with an educational blog architecture, technical SEO, and structured schema, I created a highly visible, AI-ready platform optimized for next-generation search.

Tools Figma, WordPress, WooCommerce
Result 100% AI-Engine Ready
Browse Case Study

Strategy, design &
implementation.

Web Design
01

Web Design

My design services go beyond aesthetics. I build high-performing websites strategically designed to convert visitors into customers — with intuitive navigation, clear calls-to-action, and a seamless user experience from first click to final conversion.

Explore service
Web Development
02

Web Development

I bring your vision to life with robust, scalable websites tailored to your specific needs. My expertise spans Webflow, WordPress, Shopify, Astro, and custom code solutions — built clean, fast, and future-ready.

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SEO and AEO/GEO
03

SEO & AEO / GEO

I build multi-channel search strategies that scale brands across traditional search engines and generative AI platforms. Integrating holistic SEO, Generative Engine Optimization, and Answer Engine Optimization to convert organic visibility into revenue.

Explore service
Full-Service Digital Growth
04

Full-Service Digital Growth

For businesses serious about long-term success. I combine design, development, SEO, content, analytics, CRO, and ongoing improvements into one cohesive growth system — a single partner accountable for the full funnel.

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Answers
before the
call.

Everything you need to know before reaching out. Still have questions? Send me a message.

What are all the services that you offer?
I offer a variety of services dependent on your business needs or goals. This includes web design, web development, SEO, AEO, GEO, CRO, analytics setup, content strategy, and full-service digital growth. If needed, I'm able to gather a small team of specialists to achieve your long-term goals or solve specific project needs.
What separates you from other freelancers or agencies?
I prioritize a unique blend of affordability, exceptional communication, and unwavering commitment to delivering high-quality work. My focus on efficiency allows me to offer competitive pricing without compromising on quality. I'm not just a freelancer — I'm your dedicated partner, combining technical implementation, strategy, and AI search readiness into every engagement.
What website builders do you use?
The platform depends entirely on your needs. I work with:
  • WordPress — best for content-heavy sites and ongoing self-management
  • Webflow — best for design-forward, CMS-backed marketing sites
  • Shopify — best for e-commerce
  • Astro / custom HTML/CSS/JS — best for performance-first static sites
  • Framer — best for interactive portfolio and agency sites
How long does it take to build a website?
It depends on size, integrations, content, approvals, and complexity. A smaller landing page or portfolio can take one to four weeks. Larger websites, e-commerce projects, custom dashboards, or SEO-led builds can take several weeks to a few months.
How much do your services cost?
Pricing is tailored to scope. Landing page projects can start from around $400+. Larger website projects range from $1,000 to $10,000+ depending on complexity, integrations, and custom functionality. Ongoing SEO, content, and growth support is priced based on scope and competition level. I offer discounts for long-term engagements.
What does working with you look like?
It starts with a free consultation, then project scoping, design and development, launch, a post-launch walkthrough, and optional ongoing support. I prioritize transparency, regular updates, clear milestones, and practical feedback loops throughout every project.

The proof is in
the pudding.

Lauren Michelle
Lauren Michelle
Founder, Emotional Evolution
★★★★★

"I highly recommend Stanley's services. He is exceptionally professional and polite, his designs for my new website far exceeded any expectations and I'm 100% thrilled with the end result!"

LinkedInLinkedIn · 5/5
Eleonora Engelbrecht
Eleonora Engelbrecht
Owner, OVS Agency
★★★★★

"I'm very impressed with Stanley's work! From the SEO audit to the presentations and finally the actual work. He is very professional and knowledgeable and keeps you updated every step of the way!"

LinkedInLinkedIn · 5/5
Caroline Naughton
Caroline Naughton
Beauty & Image Consultant
★★★★★

"It was a pleasure to work with Stanley! The design process can be tricky, as our vision can get blurred. He stood his ground throughout the journey and always made useful suggestions."

LinkedInLinkedIn · 5/5
Oskar Brown
Oskar Brown
Co-founder, Egoli Tours
★★★★★

"Working with Stanley was fantastic! He guided us through the entire process and was always available for ideas, feedback, and implementation. Looking forward to the next time!"

LinkedInLinkedIn · 5/5
Craig Erradu
Craig Erradu
Owner, CNE Custom Printing
★★★★★

"In all honesty, Stanley is a marketing genius. He is able to listen to your feedback and turn those thoughts into brilliant ideas. I highly recommend him for anyone looking to improve their business."

LinkedInLinkedIn · 5/5
Simba Kakora
Simba Kakora
Owner, Weapons on Wheels
★★★★★

"If you are reading this now, then this is where your search should end because Stanley is the best choice for web design and SEO. If you don't believe me, contact him and see for yourself!"

LinkedInLinkedIn · 5/5
Lauren Michelle
Lauren Michelle
Founder, Emotional Evolution
★★★★★

"I highly recommend Stanley's services. He is exceptionally professional and polite, his designs for my new website far exceeded any expectations and I'm 100% thrilled with the end result!"

LinkedInLinkedIn · 5/5
Eleonora Engelbrecht
Eleonora Engelbrecht
Owner, OVS Agency
★★★★★

"I'm very impressed with Stanley's work! From the SEO audit to the presentations and finally the actual work. He is very professional and knowledgeable and keeps you updated every step of the way!"

LinkedInLinkedIn · 5/5
Craig Erradu
Craig Erradu
Owner, CNE Custom Printing
★★★★★

"In all honesty, Stanley is a marketing genius. He is able to listen to your feedback and turn those thoughts into brilliant ideas. I highly recommend him for anyone looking to improve their business."

LinkedInLinkedIn · 5/5
Simba Kakora
Simba Kakora
Owner, Weapons on Wheels
★★★★★

"If you are reading this now, then this is where your search should end because Stanley is the best choice for web design and SEO. If you don't believe me, contact him and see for yourself!"

LinkedInLinkedIn · 5/5